Home & Garden Sector
Home & Garden Sector
Aiming to become a Global Top Brand with high-quality gardening products powered by advanced technology
Based on its accumulated technology and experience, Nousbo operates the home gardening brand ‘Dr. Joe’, which helps anyone grow plants easily and enjoyably. The brand promotes a sustainable gardening culture and offers a lifestyle that brings healing and emotional comfort to urban living.
Dr. Joe’s main products include effervescent fertilizers such as ’Growing Bubble’, ‘Blooming Bubble’, and ‘Nutri Bubble’; Controlled Release Fertilizers ‘Easy Coat’; hydroponic nutrients ‘Pure Solution’; and a range of eco-friendly products including seaweed extract nutrients and natural pest repellents.
‘Dr. Joe’ has been selected as a Brand K and a Good Design Award winner.
The brand is now expanding its global presence, available at Japan’s Komeri stores and exported to more than 30 countries across the US and Europe.
- Business Scope : Export of products worldwide and development of overseas markets
- Market Presence : Exports to 30+ countries across 5 continents; export discussions ongoing with 50+ countries
- Localization Strategy : Local subsidiaries in the US and China providing customized customer services
- Global Network : Integrated connection between production and demand hubs
- Vision : Expanding competitive products into global markets and building a foundation of trust worldwide
