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global.nousbo.com — Markets
Nousbo Brand Portfolio
Six distinct brands — one mission. From precision CRF technology to consumer gardening, biodegradable innovation, and premium green tea — every Nousbo brand is built on decades of R&D and market-tested performance.
Brand 01 — HI-COTE
Precision Nutrition.
Precision Nutrition.
Crop-Specific CRF.
"The right nutrient, at the right time, for every crop."
HI-COTE is Nousbo's flagship controlled-release fertilizer brand — an industry benchmark for precision nutrient delivery in commercial growing. Manufactured using Nousbo's proprietary Fluid-Bed Coating (FBC) process, every HI-COTE granule receives a uniform polymer shell that regulates nutrient release through soil moisture and temperature — not mechanical breakdown.
Available in Linear and Sigmoid release profiles with longevity options from 60 to 360 days, HI-COTE is engineered to align nutrient output with each crop's growth curve. One application. Season-long feeding. Measurably less waste.
360
Max release days
20,000t
Production / unit / year
40+
Export countries
75%
Labor reduction
- Homogeneous granule — all NPK + micronutrients in one particle
- Sigmoid release suppresses early N burst, protecting seedling roots and reducing leaching
- Crop-customizable NPK formula — available with DAP, MAP, SOP, MOP, and urea
- 67% lower greenhouse gas emissions vs. conventional granular fertilizer
- Coating color customizable by MOQ (pink / yellow / green / purple / silver / white)
ADVANCE
All-purpose premium — 19-4-12 / 14-14-13 + micros
FLEX
Intermediate — 19-4-9 + Fe succrate, 180–360 days
GREEN
Fast-acting — 13-5-6, up to 100 days
ADVANCE Mini
1.2–2.4 mm fine granule for media blending
PADDY
20-7-8 + Si + Ca — single basal for rice
Corn (UREA-CORN)
Sigmoid 60-day — Smart Fall Application
Brand 02 — HI-COTE ECO+
Biodegradable Coating.
Biodegradable Coating.
Zero Microplastic Residue.
"The only CRF that feeds your crop and disappears from the soil."
Conventional polymer-coated CRFs leave persistent plastic residue in agricultural soils — a growing concern under EU REACH regulations and global sustainability frameworks. HI-COTE ECO+ solves this with a proprietary biodegradable coating made from PBAT and PBS bio-resins, designed to decompose naturally through soil microorganisms after nutrient release is complete.
In August 2025, HI-COTE 23-5-12 was officially designated as South Korea's first government-certified "High-Quality Fertilizer" — the nation's most rigorous quality standard for controlled-release products. HI-COTE ECO+ delivers the same precision release performance as standard HI-COTE, with full biodegradability. It is the only CRF solution that simultaneously meets agronomic performance and emerging environmental compliance requirements across EU and global markets.
0
Polymer residue
CO₂+H₂O
Final decomposition
60 days
Release precision (Corn)
2025
Korea High-Quality Cert.
- PBAT + PBS biodegradable resins — certified microbial decomposition pathway
- Prevents microplastic accumulation in soil and water systems
- EU regulatory-ready — pre-positioned for forthcoming microplastic restrictions
- Identical release precision and NPK performance to standard HI-COTE
- Designated Korea's first "High-Quality Fertilizer" (HI-COTE 23-5-12, August 2025)
- Multi-site field trials ongoing across diverse soil environments worldwide
ECO+ Standard
Biodegradable polymer coating — all crop types
ECO+ 23-5-12
Korea's first "High-Quality Fertilizer" (2025)
ECO+ Corn
60-day sigmoid for row-crop agriculture
Brand 03 — Dr. Joe
Professional Plant Food
Professional Plant Food
for Every Gardener.
"Anyone can grow plants easily and enjoyably."
Dr. Joe is Nousbo's consumer-facing home gardening brand — built on the same precision fertilizer science behind HI-COTE, redesigned for simplicity, safety, and daily use. Launched in 2020, Dr. Joe was registered across all 50 U.S. states by 2021, entered Japan's Komeri retail chain, and has since expanded to 40+ export markets across the US, Europe, and Asia.
The brand's effervescent tablet format — Growing Bubble, Blooming Bubble, Nutri Bubble, and Tomato & Vegetable Bubble — delivers a visible fizz confirmation of activation, making professional nutrition as easy as dropping a tablet. The Easy Coat CRF spike brings HI-COTE polymer coating directly to consumers with a 6-month, no-repeat feeding format. Selected as a Korean national Brand K and recipient of the Good Design Award.
40+
Export countries
Brand K
Korean national brand
6 mo
Easy Coat feed duration
2020
Brand launch
- Effervescent tablet format — visible activation, no measuring required
- Easy Coat CRF — 6-month controlled release spike with no burn risk
- OMRI-listed organic options available for eco-conscious consumers
- Distributed via Walmart (US), Komeri (Japan), and global e-commerce
- Pure Solution liquid nutrient for hydroponics — complete major + micro element formula
Growing Bubble
15-15-5 effervescent — seedlings & leaves
Blooming Bubble
10-20-10 — flowers & fruit set
Nutri Bubble
8-chelate micro elements + K
Tomato & Veg Bubble
14-14-14 — fruiting vegetables
Easy Coat
20-6-14 CRF spike — 6 months
Pure Solution
Hydroponic liquid — N+P+K + micros
Brand 04 — Seein
Premium Korean Matcha
Premium Korean Matcha
& Green Tea.
"Agricultural excellence — from soil science to the teacup."
Seein is Nousbo's premium matcha and green tea brand — a natural extension of the company's deep-rooted agricultural expertise into the high-value food and beverage market. Selected as a Ministry of Trade "World-Class Product" in 2021, Seein matcha is exported globally and supplies the world's largest franchise coffee chains.
Seein operates in both B2B and B2C channels. On the B2B side, Seein provides bulk matcha and green tea powder to food service companies, café chains, and international distributors. The B2C line offers premium retail packaging targeting the growing global matcha lifestyle market.
2021
World-Class Product
B2B+B2C
Dual channel
Global
Café chain supply
- Korean-origin premium matcha — grown and processed under Nousbo agricultural management
- Ministry of Trade "World-Class Product" designation 2021
- Supplies international franchise coffee chains at scale (B2B bulk)
- Premium retail matcha for consumer direct and e-commerce (B2C)
Matcha Powder (B2B)
Bulk supply for café chains & food service
Green Tea (B2B)
Agricultural-grade bulk for processing
Premium Matcha (B2C)
Retail packaging for consumer direct
Brand 05 — N-Master
Nitrogen Mastery
Nitrogen Mastery
for Korean Agriculture.
"Control nitrogen. Control the harvest."
N-Master is Nousbo's domestic agriculture nitrogen efficiency fertilizer line, engineered around the company's proprietary NPS (Nousbo Plant Synergist) functional technology. NPS is a unique bioactive compound combining biodegradable high-polymer materials, plant physiological activators, and organic acids — designed to activate root growth, increase nutrient absorption rates, and maximize cation exchange capacity (CEC) in Korean agricultural soils.
The N-Master formulation integrates both urease suppression and nitrification suppression into a single fertilizer product — delaying the transformation of ammonium nitrogen to nitrate, reducing leaching by approximately 15%, and minimizing volatile nitrogen oxide losses. This dual-suppression approach significantly improves nitrogen use efficiency (NUE) for paddy rice, vegetables, and upland crops operating across Korea's seven regional sales divisions and 500+ distributor network.
~15%
N leaching reduction
NPS
Proprietary technology
500+
Domestic distributors
7
Regional sales divisions
- Urease suppressor — delays urea hydrolysis, preventing ammonia volatilization
- Nitrification suppressor — slows Nitrosomonas/Nitrobacter activity, reducing leaching
- NPS bioactive compound activates root growth and increases nutrient absorption speed
- Maximizes CEC — minimizes loss of N, P, K from soil through binding optimization
- Increases turf and crop immunity against environmental stress
- Suitable for paddy rice, upland vegetables, and turf applications
N-Master Standard
NPS urease + nitrification suppression
N-Master Paddy
Optimized for flooded rice cultivation
N-Master Turf
Turfgrass immunity & nitrogen efficiency
Brand 06 — N-Plus
4-Component Compound Fertilizer
4-Component Compound Fertilizer
for Sustainable Korean Farming.
"More than nitrogen — complete nutrition for every growth stage."
N-Plus is Nousbo's 4-component compound fertilizer line for the Korean domestic agriculture market — developed to provide various functional materials adaptable to diverse crop growth environments, with a particular focus on smart farming and precision agriculture applications. The N-Plus line delivers 13 essential nutrients through a custom-designed formulation for each crop type, combining controlled-release elements with immediately available nutrients to sustain crop nutrition across all growth stages.
Developed through Nousbo's Central Research Institute in Suwon, N-Plus functional materials are designed around the specific soil conditions and crop schedules of Korea's primary agricultural zones. The product range is distributed through Nousbo's seven regional sales divisions and over 500 certified agricultural distributors nationwide, with dedicated technical support from the company's Crop Science Division sales teams.
13
Essential nutrients supplied
4-comp
Compound formulation
Smart
Farming compatible
Crop-specific
Custom formula
- 4-component compound format — simultaneous supply of N, P, K, and functional materials
- 13 essential nutrients in a single crop-customized formulation
- Controlled-release component provides sustained nutrition from seedling to harvest
- Adaptable to diverse growth environments — smart farm, greenhouse, and open-field
- Supports sustainable and eco-friendly crop cultivation practices
- Distributed via 7 regional divisions and 500+ nationwide agricultural dealers
N-Plus Vegetable
13-nutrient formula for leafy & fruiting crops
N-Plus Paddy
Rice-specific compound — basal & topdress
N-Plus Smart Farm
Precision agriculture–optimized formulation
N-Plus Fruit Tree
Orchard & plantation long-feed formulation
Looking for the Right Nousbo Brand?
Our global and domestic teams are ready to match your market, crop type, and scale requirements to the right product line. Contact us for samples, pricing, or OEM discussions.
